Audience research allows you to find missing market segments, obtain feedback on the existing market and develop new prospects. For the past seven years, Strategic Alliance Marketing has been the leader in Audience Research for some of Arizona's largest and most prestigious organizations. Audience research is the collection, analysis and presentation of demographic, lifestyle and psychographic information from a random sampling of the public. More importantly, audience research is imperative for making strategic decisions to build a competitive advantage in the marketplace. Audience research is essential in developing marketing strategies, improving customer service and making critical decisions about your business

Our programs help you better understand your customer's needs and assist you in measuring the degree to which your customer's expectations have been achieved. Our satisfaction surveys present our clients unparalleled market information on their customers.

Strategic Alliance Marketing can assist you with the full scope of your database needs. From collection and inputting data and compiling information, to producing meaningful reports, the information we provide will help you direct your marketing efforts most effectively.

• Strategic Alliance Marketing has one of the largest, customized, state-of-the-art databases, with over 1.2 million resident files.

• We have the capability to collect up to 60 fields of key demographic data. This specialized combination of variables allows us to create a unique and distinct customer profile. From this profile, we are able to produce well-targeted customer lists essential to your marketing efforts, sponsorship acquisition and for developing patrons/clients.

• Our proprietary, custom software is capable of complex demographic analysis such as geo-mapping and trend analysis. We can create any type of report, contact listing or mailing list tailored to your specific needs.

• Our In-house Research Department creates your customized reports with information that is easy to comprehend.

• Our clients have full access to their database information for any of their marketing needs.

A standardized presentation of demographic, lifestyle and psychographic information is valuable for several reasons.

Statistically backed profiles are essential in planning future marketing strategies, gaining and understanding market segments, assisting with patron development and improving customer satisfaction. In addition, knowing your customer's specific interests, demographics, characteristics and purchasing habits can help you create the most successful promotional campaigns.

"Since I am based in Los Angeles, I need a marketing company I can trust to get the job done perfectly and professionally in Phoenix and that is what I get every time with Howard Ginsburg and Strategic Alliance Marketing."

Gillian Brooks,
Director Of Publicity
And Promotions,
New Line Cinema

"Strategic Alliance Marketing has been a valued partner of our organization for many years. They have been a key resource in several areas including consumer research and in/out of venue promotions. Their professionalism, attention to detail and knowledge of their industry is second to none."

Kip Helt,
Game Operations Director,
Phoenix Suns

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